Archive for the ‘Kent 2020’ Category

BUILD YOUR NETWORK AT

DETLING – THURSDAY 7 APRIL

I am exhibiting for the first time at Kent 2020 business show and even before the event, I am already seeing a return on my investment just from the connections I am making. These connections have been through meeting new contacts at the pre events and subsequently linking up and with them on social media sites.  The camaraderie is great and we are supporting each other in promoting our presence at the show.

The pre events have also helped both delegates and exhibitors to focus on the outcomes we want to achieve from attending the show.

VISIBILITY+CREDIBILITY = PROFITS (Ivan Misner)

Attending and exhibiting at a business show gives us all the opportunity to work this equation. Delegates and exhibitors will be raising their visibility by building on existing relationships and introducing themselves to new contacts.

Brad Chapman’s key message at the pre event was to look to the future and create opportunities. It may take some of us out of our comfort zone, but it is Kent 2020 Vision and we do need to be proactive and put ourselves out there to grow our business As it is a county based show, odds are on we will meet our new contacts again, so check out what networking events they attend so you can build on the relationship.

Whether your new contacts are local or not – connect up through social media to keep in touch.  As Mick Say presented, use the ‘Fab 5’ as part of your ongoing marketing strategy ie Facebook, YouTube, Twitter, LinkedIn and Foursquare. Zoe Cairns also gave some great social media tips, my favourite being animoto to create a short promotional video.

As exhibitors, we are raising our credibility. Tony Buddin advocated in his preshow workshop, that we should act as consultants, not salespeople. Listen to visitors to our stands and offer tips and advice where we can.

So the final part of the equation is to look towards the future and profit. Once we have raised our visibility and built our credibility, profit will be more forthcoming. As we build trust and listen to our clients and prospects, we will be better positioned to meet their needs.

Please do come and see me at Kent 2020. You will find me on stand 004c. You will have the opportunity to win a strengths profile and discuss the findings in a 1-2-1 coaching session to help you to maximise your potential and build your business success.

Entrance is FREE so do come along and network. Here’s the link

See you there!

Denise